DANCIN Marketing
  Home Page | About Dancin | Dancin Press Releases | Entry Form | Dancin Sponsor Search | Dancin Marketing | Dancin Venues for Auditions | Dancin Rules and Regulations | Dancin Categories | Dancin Procedure | Dancin Gallery of Images | Contact Dancin | Dancin Links | On-Line Entry form | Guest Book Page  

DANCIN MARKETING FOR 2004- (082-28-000-13)
DANCE, Aerobic Activities & Dance sports have grown in stature, interest and has become a phenomenon amongst the young trendsetters between the ages of 10 and 26 in the LSM 1-6 and LSM 7-10 income groups although we will cater for all LSM groups. With more TV coverage being dedicated to these activities worldwide, sponsorships are becoming more lucrative.


DANCIN AUDITION SEARCH 2004



The Market and Business opportunity

The opportunity exits for a new Television Programme to take centre stage. Due to the Reality Television phenomenon that has hit the world.

This concept will compete with the likes of Idols and Pop Stars and Big Brother and Fear Factor, all these programmes are all in the 3rd series phase due to the sponsorship and viewers numbers that have grown rapidly all over the world.

DANCIN AUDITIONS
Dance auditions have taken place all over the world where performers queue for hours and then have to perform a short prepared dance routine. The successful applicants get the opportunity to do a choreographed segment with the anticipation of becoming a star!

This concept is no different!

Auditions are held early in 2004 regionally in all the major centres of South Africa.
The dance hopefuls then prepare a dance routine to be performed in front of a panel of judges. Finalists are chosen to go through to the final televised event!

Winners will have the chance to compete for a place in an extravaganza show to be staged in the near year exposing the new talent.
DANCIN AUDITIONS AGE GROUPS 2004
Specialised divisions

Junior Division 10 years to 16 years
Parental permission to be obtained

Senior Division 17 years to 26 years
Parental permission to be obtained Under 18 years
DANCIN SHOPPING CENTRES 2004
Shopping Centre shows and festivals throughout the county make use of specialised entertainment to attract extra visitors to their venue. A well-branded mobile unit will attract a great deal of attention while travelling, ensuring added exposure. (Negotiations are currently underway with Old Mutual and Sanlam Properties to stage this event at these shopping centres.

We propose the following major centres that have a mod/trendy image:

Johannesburg
Cape Town
Durban
Port Elizabeth
East London
Polokwane
Nelspruit
Pretoria
Kimberley
Rustenburg
DANCIN
PRESS AND MEDIA FOR DANCIN

DANCIN AUDITIONS will feature in Lifestyle and Reality entertainment programs, Sunday Times/Rapport/Sunday Tribune as well as many other national & regional newspaper and Magazine write-ups.

Television Radio:
TV Stations M-Net, SABC1, SABC2, SABC3, and ETV
Radio: 5FM Music, 702, Metro, 94.7 Stereo, 94.5 Jacaranda, Good Hope, East Coast, Algoa & KFM and other regional radio stations.

Print:
National Press, Argus, Evening Post, The Star, Beeld, The Sowetan, Pretoria News and Citizen etc.

Media
The media is always on the look out for new material and high profile activities such as SPECIALISED DANCE EVENTS and inevitably receives a large amount of publicity.

National Press AND Regional Press Coverage
Coverage
Interviews Interviews
Magazines Radio
Advertorials Interviews
Special Features Talk Shows
Photo shoots Competitions

Television Internet

Regional Coverage Website exposure
Final Coverage http://dancin.jislaaik.com

Interviews E-Mail address
dancinauditions@hotmail.com
helloeugene@netactive.co.za

DANCIN SPONSORS 2004

SPONSORS BENEFITS
An exciting new opportunity to maximize brand awareness to thousands of participants and spectators, DANCIN dance auditions format launched for the very first time in South Africa.

BENEFITS
Direct and interactive access to a young target group with high brand awareness between the ages of 10 and 26 years.

Extensive media coverage / Publicity.

Rights to co-operative advertising within the DANCIN AUDITION promotional campaign.

The DANCIN AUDITION team creates and coordinates breathtaking opportunities for advertising campaigns, television and show productions. Sponsors' could embark on a promotional campaign of their own in conjunction within the overall dance concept.
Television Exposure
Spot Packaging
Radio Interviews
Magazine Competitions
National Branding
Youth Market Exposure
Poster Branding
Advertising Material
Photographic opportunities
Event Photographer)
Full media coverage and media hype
Press Releases
Banner Branding, Venue signage,
Availability of contestants/winner

SPONSOR PROMOTIONAL AND MARKETING OPPORTUNITIES

Effective and functional branding space as well as a communication point for product information, sampling, sales and consumer surveys. Our main objective is to maximize the sponsor's promotional and marketing opportunities.

Contestants, Technical Staff & Crewmembers
Will wear specifically designed "trendy" gear with the sponsor's logo.

Sampling and sales point:
The sponsors can promote and sell their product from a kiosk on site.

Paraphernalia:

DANCIN AUDITIONS T- Shirts, caps, videos etc., sold from the ticket sales kiosk and can include the sponsor's logo and message.

images courtesey of www.showtime-international.com
contact our 24 hour call centre 082-28-000-13

 

 

 

Copyright - Dancin 2004